Tuesday, March 4, 2014
Social Media Marketing The Proof is in the Numbers
We here at Warming Trends have noticed a trend....social media marketing works. We constantly are looking for new ways to get the word out about our custom fire pit burners, fire pit kits, fire on water features, portable hearths and fire pit accessories. One thing is for sure, social media marketing drives traffic to Warming-Trends.com.
Take a peek at the numbers below (*for past 30 days) and see how organic and paid search stacks up against social media referrals.
Seven of the top twenty-five sources, including four in the top ten, are coming from social media outlets. Not only does this show that social media marketing is important, even for a fire pit company, but also, if you look at the stats, organic search is right up there and AS important as social media marketing (also considered organic traffic). Although we do run some modest Google AdWord campaigns, the time a visitor spends on our site is not nearly as long as the majority of other outlets including social media, especially YouTube.
Clearly, not all of you out there are fire pit companies, but the point is, social media allows you to connect with like-minded individuals, businesses and organizations in your vertical.
Please visit and like/follow our social media outlets to see how we market and maybe something can apply to your business model: Facebook, Twitter, Pinterest, Houzz, YouTube & LinkedIn.
Heres an example of custom slideshows that Houzz.com offers for free:
We hope that this proof in the pudding (aka, the numbers) will encourage you to embrace social media as part of your marketing strategies, print is dead, the internet is alive and social media is leading the way. For more information, please visit us online or call today. 1-877-556-5255.
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